Sunday, 3 April 2011

Product’s physical longevity

Emotional attachment: Developing lasting relationships with our belongings. These days, a product’s physical longevity will not prevent it from being thrown away if the owner no longer wants it. To avoid unnecessary waste of otherwise useful goods, is it time we should start to form emotional bonds with them? An article by Jonathan Chapman (a Senior Lecturer at University of Brighton, UK) discusses how waste is produced by products failing to sustain an emotional attachment to their users.

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