Sunday, 3 April 2011

Design and Emotions

A teacup that shivers in response to its tea going cold. A chair that warms when you sit in it, revealing its aspirations to be soft and comfortable. A pan whose handle becomes impossible to grasp when it becomes hot to the touch. The animate characteristics of these everyday objects allow them to facilitate meaningful interactions with their users by actively responding to their environment and evolving through their conditions of use. Tara Mullaney

Emotions guide, enrich and ennoble life – they provide meaning to everyday existence and render the valuation placed on life and property. Moreover, with the power to entice us to select one particular item from a row of similar products, emotions have a considerable influence on our purchase decisions. Not only are emotions involved in our reasoning about what product to buy, but they also have a significant effect on post-purchase satisfaction and product attachment. In addition, the emotions we experience daily, including those we experience in response to the designed objects that surround us, have been shown to be main determinants of our general well-being. (Marco van Hout)

Through interviews with designers and experts Design and Emotions discuss the emotional content and effect that products, brands and design have.

1 comment:

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