Sunday, 10 April 2011

New York brand Mother

Lela Tillem and Tim Kaeding recently joined forces to create a line of cashmere-soft jeans called Mother.

'Our idea was to create a brand that captured the excitement of our own newfangled denims. We are able to add a new element to the way people wear jeans in fit fabric finish and now feel.'

They discuss choice of name...

'We also like the various ways the word mother can be used in popular culture – the rocking ‘motha’, the bad mother, the tattooed biker mother, the domineering mother in Hitchcock films. The name really just stuck a chord, it sounded so powerful and tough.'

The website presents great video clips of the 'Mother I'd like to Film' summer 2011 collection. You can download a look book presenting stills of the videos and collection as a pdf file. Also,check out the link to their bedroom stories which presents both video and MP3 clips to help tell stories and discuss what going on in their world.

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