Can a bike erase everything that a car has done? Leo Burnett Lisbon decided to find out the answer to this challenging question with its new project CARMA for B-Bicycle Culture Magazine, a quarterly magazine about the passion for cycling. For this project, Rcicla Bicletas built a bicycle out of the scrap of a retired Mercedes hoping that the heavy karma of the car could be rebalanced by riding the same number of kilometres in a greener way: just by cyclin.
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