Philips Design Probes is a dedicated ‘far-future’ research initiative to track trends and developments that may ultimately evolve into mainstream issues that have a significant impact on business.
The Design Probes program was established to generate insights and explore far-future lifestyle scenarios based on rigorous research in a wide range of areas. Probes projects are intended to understand future socio-cultural and technological shifts with a view to developing nearer-term scenarios. These scenario explorations are often carried out in collaboration with experts and thought leaders in different fields, culminating in a ‘provocation’ designed to spark discussion and debate around new ideas and lifestyle concepts.
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