BBC2 Programme - Cool Hunters: Levi's
Please watch this video as part of your initial research for unit 3.
Second programme of a three-part documentary on those employed to spot future trends in food and clothing. Christine Detlefsen and Frederik Willems are the designers behind Levi's 'Engineered' jeans range, which halted a slump that had left the company in debt. The program follows the duo scouring the world for new ideas and materials, to create a successful follow-up line. Please Note: you can only view when logged onto the MMU network.
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