Tuesday, 21 September 2010

The Trend Forecaster's Handbook

The Trend Forecaster’s Handbook, due to be published in October, provides a good overview of the world of trends, trend forecasting and consumer-insight techniques.
This is of particular relevance to L5 TD4Fers doing the Think Tank unit. It was written by Martin Raymond, who is the is a co-founder of The Future Laboratory.

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