Saturday, 7 August 2010

Product Red editions from Penguin Classics

The new Product Red editions from Penguin Classics. The iconic novels have been rendered in striking typography and printed onto new jackets. 50% of the profits goes to the Global Funds to Fight Aids, Tuberculosis and Malaria.

Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as American Express, Apple Inc., Starbucks, Converse, Motorola,Gap, Emporio Armani, Hallmark, Microsoft, and Dell. It is an initiative begun by U2 frontman Bono and Bobby Shriver of DATA to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. However, many accuse the campaign of profiting by using diseases as a marketing vehicle. Each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Product Red products that it sells, a percentage of the profit is given to the Global Fund. Supporting or scammimg the cause,what do you think? www.joinred.com/splash.htm

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